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- Facebook leads in South Africa with 54% highly active users
- TikTok is popular among younger users, with 25.1% usage surpassing Instagram’s 19.7%
- WhatsApp dominates instant messaging with 68% usage
Facebook remains the most widely used social media platform in South Africa with 54% highly active users – people who have accessed the platform in the past 7 days.
More businesses (78%) are active on Facebook than any of the other platforms, according to the Social Media Landscape Report 2024.
About one-third of TikTok’s 15- to 24-year-old users are highly active. Overall, 25% of users are highly active, up from 21% in 2022. Business use of TikTok is also increasing, with one-third of SA’s big brands now on it, up from 1% in 2020.
Instagram has high usage among younger people and has 19.7% highly active users overall.
LinkedIn’s highly active users have remained steady at 6.6%.
Active users on X have decreased to 11% from 12.9%. Use by businesses has fallen sharply from 90% in 2018 to 51% in 2024.
WhatsApp is the biggest instant messaging platform with 68% usage.
— 1 July, 2024Subscribe to the weekly newsletter for more charts like this
