
Support better data that helps shape better decisions
The Outlier is more than just a newsletter, it’s a movement to make South Africa’s data visible, understandable and shareable. Join our growing community of supporters helping to build a better-informed society.
Why Support The Outlier?
Every week, we turn complex public data into clear, actionable stories and charts. Your support keeps our work independent, our tools free, and our data open. Your support helps us to:- 🧠 Train journalists and analysts in data storytelling
- 📊 Build and maintain public datasets
- 📈 Create charts used by 70+ media and public organisations
- 🔓 Keep our tools and stories free for all
Choose the way you want to support The Outlier
better tools
deeper insights
—your support makes it possible
And you get more as an Outlier member
Join us
Trust in traditional journalism has plummeted, eroded by sensationalism, misinformation and the rise of partisan media. Meanwhile, the digital age has made it easier than ever to access information—and harder than ever to know what’s true.
The Outlier is more than a journalism operation. We don't chase headlines or speculate. Instead, we're focused on uncovering the truth with data, helping you make sense of the world around you. We believe in the power of data to change lives, build successful businesses and a better world.
The Outlier is a small, independent publisher. We do this work because we believe in it. But we can't do it without your help. Your support will help us continue to create valuable, data-driven content that is accessible to all. Every contribution helps us focus on the work that matters.
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We make our work free so others can republish and build on it. It helps spread reliable, trustworthy and useful data. Our charts and data have been used or republished by more than 70 organisations including ...






























FAQs
Is my support a donation or a subscription?
It’s a contribution to help sustain our work. Most of our content remains free — you’re helping make that possible.
Can I cancel anytime?
Yes, easily. You're in control.
Why not just use ads or a paywall?
We do limited sponsorship, but we believe public data should remain open. Reader support helps us keep it that way.
As a supporter...
- ‣ You help keep the lights on
- ‣ You make it possible for us to keep collecting and visualising important data
- ‣ You make it possible for us to keep all of our content free for everyone
- ‣ You know that you are supporting us to do important data work